Frozen out

There were some disappointed kiddos last weekend, when Easter baskets didn’t include toys or t-shirts from Disney’s animated hit, Frozen. Everything “Frozen” that would fit into a basket – and even beach towels that wouldn’t – was sold out.

If you think a summer trip to Disney World will make kids forget about Easter disappointments, well…evidently you can’t use Fast Passes to meet Anna or Elsa and the current wait time is more than 100 minutes.

More moms at home

There’s been nonstop chatter about the Pew Research Center findings released a couple of weeks ago. (Link below)

An uptick in the number of stay-at-home moms, documented by the data, was predictable, given the cost of quality child care and the still shaky post-Recession economy.

But I see both moms and dads making more conscious choices about all aspects of parenting, including who, if anyone, stays home.

More than Bears

In advance of today’s release of the movies, Bears, Disney launched a neat, free augmented reality app.

The content is all nature-themed. (Nice Earth Month tie-in.) Kids can catch salmon like a brown bear or have adventures like a sea turtle. Very cool.

Plus, there’s no in-app purchasing.

More Lego

If you think The Lego Movie was big, get ready for more blocks.

Beyond the Brick: A Lego Brickumentary is scheduled to debut Sunday night at the Tribeca Film Festival in New York City. There must be more to Lego than meets the eye: it’s a documentary hosted by Actor Jason Bateman.

Yellow shirts road show

Has your child outgrown his crib? Does your preschooler need a more grown-up room or your tween a new space? Submit your video to IKEA. Five traveling employees will IKEA-ize the house of lucky winners. Check out the link below.

Upcoming deadlines for submissions:
Charlotte – April 25
Baltimore/DC – May 2
Philly submissions – May 5 to June 6
New York City submissions – June 2 to July 6

Add an app

What comes after the Nick App? The Nick Jr. App, of course.

Preschoolers and their parents will find full-length on-demand episodes and curriculum-based content from Dora, Bubble Guppies, PAW Patrol, Diego, and other favorites.

The app rolls out now for the iPad, with additional platforms coming soon.

A surprising turnaround

I was shocked to read that Dr. Dmitri Christakis of the University of Washington, who has historically been a strong voice against “screen time before the age of two,” is re-thinking his position.

Speaking in a commentary in JAMA Pediatrics, Christakis concluded that “while many of you wait for us to build an evidence base before this technology too is supplanted by some new one, I believe that judicious use of interactive media is acceptable for children younger than the age of 2 years.”

That is already happening, of course. But what threw me is that we don’t have data to change the guideline for “no screen time before two.”

Here’s my concern:

If a two-year old is playing on the iPad, will he spend less time building with blocks? drawing with chalk on the sidewalk?

Time for the app play has to come from somewhere, so I wonder, what will he lose to add the tech?