Dr. Mary Manz Simon’s Blog

Rosie Red

February 10, 2008 · Leave a Comment

We haven’t started to sing, “Take me out to the ballgame,” but the Cincinnati Reds marketing team has spent the off-season figuring out how to market directly to moms. Their idea: Rosie Red, who will join current mascots Gapper and Mr. Red. But will a new team mascot be enough of an incentive for Mom to take kids to a major league baseball game?

Categories: marketing
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