These are key weeks for back-to-school (BTS) shopping. “Value” is once again the major driver for parents. Three other trends are emerging:
Comparison shopping on smartphones, is happening in stores all over. If an item costs more than what you see on your screen, ask if the retailer will price match.
If your child is in the majority (70% of kids will eat lunch sold by the school) you won’t need to buy a lunchbox.
Your child might not want to shop now, even if you can get a good deal. He might want to wait to see what brands are “cool” before he buys.