Winter white

Have you seen the new Coke cans?

Released last Tuesday, white cans, featuring the Coke polar bears, first appeared on store shelves last Tuesday.

Corporate marketers work hard to create brand loyalty, beginning in early childhood.   Coke has been successful:  even young children recognize the familiar red can. From that perspective alone, it will be interesting to assess the long-term impact of Coke’s white can.

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