Big Mac TV

If you live on the West Coast and like McDonald’s you might have watched the new MickeyD television channel.

The roll-out of Big Mac TV will continue for the next couple months in up to 800 restaurants in Southern and Central California.  Participating sites will have two large, high-def screens, with audio coming from the screens or ceiling speakers.

As I criss-cross the country, parents frequently complain about their problems  controlling  the “immersive” media that connects to their kids.  Big Mac TV is sure to add to the clutter.

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One response to “Big Mac TV

  1. This is very interesting, many companies feel the need to stretch the limits of media. How do you think parents will respond to the target market of Big Mac TV?

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