If you live on the West Coast and like McDonald’s you might have watched the new MickeyD television channel.
The roll-out of Big Mac TV will continue for the next couple months in up to 800 restaurants in Southern and Central California. Participating sites will have two large, high-def screens, with audio coming from the screens or ceiling speakers.
As I criss-cross the country, parents frequently complain about their problems controlling the “immersive” media that connects to their kids. Big Mac TV is sure to add to the clutter.