Kids are king

Have you seen crowned kids stroll out of Burger King?

The new cardboard crowns, brighter and slimmer than the previous version, is decked with more jewels, too.  And – perhaps acknowledging the huge role children play in deciding where the family will buy supper – every child who walks into a BK gets a freebie crown.

A nice touch:  if a child goes to the website, as directed on a kid’s meal box, BK will donate a whole penny to an education, environmental or wildlife charity.


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