Nickelodeon’s top-rated show, SpongeBob, is celebrating 11 seasons on the air.
As a bonus, retail is eating up the yellow square: revenue from the slew of licensed products generates enough money (reportedly $8 billion annually in retail sales) to keep program execs happy.
Why is SpongeBob successful?
Industry analysts tout the multilayered humor, which appeals to young children, parents and grandparents. But I wonder if the popularity is generated by what’s underneath: his happy approach to life. Against the backdrop of a contentious political landscape and difficult economic issues everywhere, perhaps a smiling cartoon character communicates something we all crave – living in a happy space.