The Girl Scouts are headed in new directions, and not merely because members can earn badges in geocaching and netiquette.
In an effort to re-focus attention on helping girls develop twenty-first century leadership skills, the organization has rolled out a new campaign, “To get her there.” Members now swipe credit cards for cookie customers. Virtual troops, which allow non-geographically based girls to connect as a group, are being piloted.
Not bad for an organization celebrating 100 years. Happy birthday!