App shopping?

A new report from The NPD Group confirms that parents say the primary resource for learning about children’s apps is from the app store. (Link below.)

A somewhat disconcerting footnote, though:  73 percent of parents with girls search for age appropriate apps, while that’s true for only 63 perfect of parents with boys.

We know that app use is gender specific, with girls using a far wider range of topics than boys, but who knew that parents aren’t gender neutral when shopping….


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