Girls move toward boy brands

You might migrate toward the pink aisle if you’re shopping for a girl, but don’t miss the rest of the store.

That’s one of the action points we can draw from research released several weeks ago:  girls are embracing “boy” brands. So if you buy yellow and red LEGO or Batman action figures for a little girl, you’re  following the latest gender neutral shift.

Data news release below:http://www.asksmartypants.com/pdf/Smarty_Pants_Young_Love_Girls_Press_Release_11.14_.12_2.pdf

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