Happy eaters, happy readers

Happy Meal buyers in the UK will leave the Golden Arches with a book tucked under their arm.

To follow-up their 2012 field test, in which nine million books were given away, McD has started a “Happy Readers” program.   During the first five weeks of the program, which began in mid-January, children get free  books from the DK Amazing World non-fiction series. Or, young readers can choose their own books at WH Smith, a retailer.

Wouldn’t it be great if the program were expanded to include the US?  Kids would walk away with something of value, instead of those crazy trinkets.

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