Pirates and princesses

On Friday,  the Disney machine premiers new episodes of Sofia the First and Jake and the Never Land Pirates on both Disney Channel and Disney Junior. Sofia the First holds the top ranking among preschool series on cable TV.

Also beginning Friday, parents can log onto DisneyJunior.com/Summer to upload photos of their own little pirates and princesses.

This is all about building buzz as expanded product lines roll out this summer for both brands.

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