If you’ve noticed back-to-school-themed ads already, you’re not seeing things. Actually, industry observers have noticed the same thing: BTS started even before July 4!
Analysts anticipate price+value will drive purchasing. The real challenge is to convince a child that the old backpack is totally serviceable for another year.
This is a great time to stock up on consumables that are priced to sell now and need to be replaced mid-year: crayons, pencils, paper, etc.