The Disney Story Theater app (link below) taps into two trends that continue to shape our world: personalization and creativity.
The DIY trend, which began during the Recession, has stayed strong. Adults experienced the empowerment which can be a side benefit of applying creativity; now parents want their kids to experience that same sense that “Wow. I can do it.”
And customization? I remember the faint stirrings when I stopped by the “make your own cereal” shop on the north side of Chicago’s Loop years ago. Technology has made personalization stick.
For $1.99, the Disney app lets a child choose a character, setting and props and then record their own audio. Perfect when summer is starting to get long…..