Kid-friendly DIY

The Disney Story Theater app (link below) taps into two trends that continue to shape our world:  personalization and creativity.

The DIY trend, which began during the Recession, has stayed strong.  Adults experienced the empowerment which can be a side benefit of applying creativity;  now parents want their kids to experience that same sense that “Wow.  I can do it.”

And customization?  I remember the faint stirrings when I stopped by the “make your own cereal” shop on the north side of Chicago’s Loop years ago.  Technology has made personalization stick.

For $1.99, the Disney app lets a child choose a character, setting and props and then record their own audio.  Perfect when summer is starting to get long…..


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