A generational moment

The title on this post, “A generational moment,” is pulled from the newly released data published in Nickelodeon’s “Story of Me”.

Studying children born since 2005, researchers drew conclusions about the kids of today compared with those of just ten years ago. (Link below.)

Some call-outs:

93% of kids trust mom more than anyone else (No surprise there.)

94% of families discuss purchases in advance (Democracy at work.)

8 in 10 kids say they care more about getting good grades than being popular. (I wonder how this will change as these kids move through middle school.)

Fascinating data. I recommend a look:

http://biz.viacom.com/sites/nickelodeonpress/NICKELODEON/Pages/showpdf.aspx?FileName=Nickelodeon Introduces Story of Me Research Study FINAL (2).pdf&ListName=Corporate PressReleases&ItemID=184

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