Eat those veggies

Big Bird might be popping up in the produce section of your local store by mid-year.

Sesame Workshop and the Produce Marketing Association have a two- year agreement to boost consumption of fresh fruits and vegetables by kids. This means that the TV characters and Sesame brand can be used on packaging without a licensing cost.

Will it work? Will kids really eat more carrots if Elmo is on the bag?

If previous research is any guide, the answer is a resounding, “Yes.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s