“Snackables”

Media has done a good job of alerting parents to the relationship of snacks and childhood obesity, but I haven’t seen attention paid to the impact of “digital snacks.”

The report, “Advertising to children and teens: current practices” just released from Common Sense Media, notes that “digital snacks” are commonly included in the integrated media campaigns we see everyday.

Short video clips and social media contests are examples of the snackable content that reach kids, especially now with the growth of mobile tech.

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