Dadfluencers

For the past couple years, marketers have noticed a shift toward dads doing grocery shopping. Even men who aren’t chefs or foodies occasionally prowl the aisles.

Of course, this “shift” is not a tsunami, but there is a growing presence of “dadfluencers,” or guys who do at least half the family grocery shopping and meal prep.

When yogurt is packaged in long-necked brown bottles instead of pink-rimmed cups, we’ll know dadfluencers have truly arrived.

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