More than a lunchbox

Thousands of moms are accompanying their young lunchbox shoppers down crowded store aisles. Although “lunchbox” is merely one more line on the back-to-school list, finding the “right” box is important to kids. After all, what’s stamped on the metal or screened onto the soft-sided bag is seen by peers as a reflection of a child’s personality.

That’s the reason even fancy organic carrots will be carried to school in a Transformers box.

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