Impulse buys

Moms overspend.

That headline from recent research caught my eye. According to the data, moms spend thousands of dollars on unplanned purchases. They also tend to overlook discounts.

However, moms are more likely than women without children to look for phone coupons while in-store grocery shopping.

Smart shopping hasn’t changed with the Smartphone: impulse spending can sneak onto even the best organized shopping list.

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