Mattel has been a busy toy company.
In the pink arena, Barbie, will be aging down for the next generation of girls. Barbie’s future image will be more “relatable.” (I wonder how “relatable” is defined.) Plus, Barbie will appear a bit younger in new books, although she’ll still be fashionably on-trend, of course.
Bob the Builder will get a computer generated look and and Fireman Sam will star in a feature length special this fall. At the same time, Thomas & Friends will celebrate its 70th anniversary with the DVD of the feature length special, Sodor’s Legend of the Lost Treasure.