“Just pretend” year round

Halloween is still weeks away, but short-stature superheroes already accompany parents to grocery stores and young princesses watch big sisters play soccer.

Dressing in costume is no longer limited to the last week of October. Supporting children’s imaginative play, complete with costumes and accessories, has become a booming business.

Parents now look for costumes that are machine washable, durable and comfortable, because after all, imaginative play benefits kids year-round.


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