Are kids still playing with their Christmas gifts? After all, the holiday was exactly one month ago.

Kids who received toys with both digital and physical properties don’t draw a line between the two elements. These “connected toys” have opened an entirely new product category called toys-to-life.

If you’ve watched your child press pictures in a print book or swish a magazine page, thinking a paper page works like a tablet, you know that new variations of these “toys-to-life” products will be under Christmas trees eleven months from today.


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