Beyond trend spotting

Regular readers of this blog are sometimes surprised that I identify trends before they hit mainstream culture. I’ve been asked repeatedly, “How do you do that?”

There are many trend spotters looking around, but I always go deep. Even when “mentally cruising” news reports and press releases, or even in New York City at Toy Fair later this week, I target products or ideas that have implications or applications for children, parents or the family. That means I don’t chase rabbit tails: look under the surface for what matters to you.

I continually survey what’s happening on the front lines of the family. I read voraciously. I observe interactions. I study findings by professionals, family and education activists, publishers and children’s product companies.

I continually ask, “Is there an implication or application here for a child, educator, parent or family?”

When the answer is, “Yes,” you’ll read it here.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s