“Google cardboard with fries.”
That’s how one commentator described the Happy Meal boxes that turn into virtual-reality viewers.
McDonalds launched the trial run last month in Sweden. The process is simple: a child tears along perforated lines, folds the cardboard, inserts an included virtual-reality lens and adds a parent’s smartphone. Magically, the Happy Meal box becomes a VR headset.
Sounds like an upgrade from Pizza Hut’s pizza box projector.