WellieWishers is a new American Girl line of 14-inch dolls and accessories just launched by Mattel.
The target age is what’s making big news: the line is geared for 5 to 7 year olds.
The WellieWishers world will include illustrated early chapter books by American Girl author Valerie Tripp. The characters will also be featured in an animated series which starts this fall.
For the WellieWishers app, go to play.americangirl.com