BTS take-aways

The strongest take-away from the back-to-school(BTS)season:

1. It’s stressful and more expensive every year. Nothing new there.
2. A mom’s network is best for buying shortcuts. Well, of course!
3. Moms block digital ads. Traditional advertising continues to lose effectiveness.
4. BTS deals lasted through the end of September. The season lasted longer than ever before, especially with online deals.

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