Dad plays Barbie, too

Dad-engagement in children’s play started to break through in a big way several years ago, but Mattel’s “You Can Be Anything” campaign was still a pleasant surprise.

“Real” dads are shown playing Barbie with their “real” daughters.
You might have seen the ads: scenarios show dads actively involved in make-believe play.

What a healthy reflection of the positive changes reflected among today’s Next Gen dads.

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