Unboxing delight

Perhaps like you, I’m an unboxing fan.

Some of the joy in shipping boxes to grandsons is anticipating the unboxing video.

But this “theater on social media” doesn’t only happen after a gift is purchased. Research shows that one in five consumers has watched unboxing a product before purchasing it.

Evidently, I stepped directly into an effective marketing strategy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s