The ride-on boom

Now that spring has sprung in many areas, kids who couldn’t drive their Christmas presents on snowy sidewalks are out in force.

Ride-on cars are everywhere. Kids are not using a single muscle as they zoom around the neighborhood, even though their parents wear fitness trackers.

Why the ride on explosion?

Fisher Price would tell you it’s because their Wild Thing uses a joystick instead of a pedal.

Radio-Flyer would say it’s because of a partnership with Tesla and their lithium-ion battery that doesn’t need to be charged overnight.

But maybe it’s the butterfly doors that go straight up on high-end cars. After all, kids like to play just as much as mom and dad.


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