If I mentally push back, I can remember when grocery shopping was simple.
Yogurt fit on a single shelf. There was one type of lettuce and it came on a head. I only shopped at one store.
Now, we constantly balance quality vs. price as we zip between Aldi and Walmart on the bargain end and Whole Foods on the “nicer” end.
Families might be eating healthier, but shopping is more complicated…and kids still only eat mac and cheese.