The sharing landscape

Statistics about social media continue to change at what one consumer expert described as “whiplash speed.”

But the biggest news isn’t about the growing numbers on Facebook, Instagram, Pinterest or Twitter.

The important fact is under the surface: social media has shortened our attention span.

Keeping up with what’s trending on a daily basis is barely relevant. A thought, insight or concept seems only as good as the most recent social media post.

I’m relieved to see that some of today’s content go “out” as quickly as it comes “in,” but at today’s frenetic pace, I wonder what lasting values we’ll embrace for the long-term.

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