Print That Connects

By December 27th children utter the familiar words, “I’m bored.

The presents have been opened. The cookies are getting stale. The holiday company is leaving. It’s an ideal time to encourage children to write thank you notes.

Yes, really. Messages delivered on paper.

Research shows that even though Millennials (most new parents are Millennials) are driven by digital media, print has become a welcome retreat from the online space.

Fake news, online stranger danger (scams, viruses, malware, hackers, etc.) and the blare of digital advertising means print communication stands out among the clicks. In addition, print makes a stronger emotional connection than clickable content.

So, doesn’t helping a child write a thank you note make sense?


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