More than baby talk

Communication devices are the growing edge for expectant parents.

Although in later years technology might tend to divide families, before birth, pre-birth baby talk is the focus. Beginning with apps that allow moms to track and manage fertility to smartphone accessories that count fetal kicks, tech companies have discovered a hungry audience.

Parents-to-be, who grew up with digital tech, are welcoming these increasingly innovative gadgets.

One implication is clear: the cost of attending a baby shower just went up.

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