Logo love

Interesting to reflect how the message sent by logo wear changes with the generations….

Long ago, luxe brands reflected a level of exclusiveness.

Then we went through a time when brands were avoided.

Now, one of our grandsons feels that clothing with a swoosh or Under Armour logo is like a “uniform” for his tribe. His logo shirt communicates he belongs to the group, while older kids are all about brand personalization…

A reflection of how our ever-evolving culture even invades our closets.


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