Swimsuits appear the minute Easter baskets exit store shelves.
This means we’re entering high season for mom alerts to body image, especially among tween girls.
During the last several summers, moms have expressed increasing concern about the overly sexual, inappropriate messages on clothing and in ads.
Some brands have responded by highlighting healthy self-image and moving away from stereotyped body shapes. During the next couple weeks, we’ll see how many companies chose to help girls value and appreciate their bodies.