Did you avoid posting a “mommy and me” photo of because your kitchen looked messy in the background? or deleted a vacation video because a travel-weary child was acting up?

If so, you’re in the majority.

But posting only Instagram-ready images may be declining as pictures of real-time, imperfect families appear in ads and brand messages.

Transparency can be refreshing. However, it’s good to remember that once something is posted, it’s out there forever.


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