Shop to eat?

Do you shop to eat or shop to socialize?

For busy moms, the convenience factor is a huge driver pushing them toward online grocery shopping.

Buying fresh online meal ingredients also removes the frantic grab to “find something to eat,” which often means a “put together” meal of leftovers that kids rarely consume.

The growth of online grocery shopping in the US appears to be moving American moms closer to a more European style of “buying fresh, eating fresh.”

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