Holiday shoppers looking for STEM (science, technology, engineering, mathematics) toys will discover interactive playthings have shifted in a couple of ways.
As the STEM market has matured and competition has increased, prices have gone up. Buyers will spend more, because many view STEM products as more than a toy. Developing core skills is seen as an investment in a child’s future.
Second, there’s a stronger overlay of technology. Science and math are still primary. However, because many parents anticipate that future jobs will require some tech aptitude, look for a stronger emphasis on games and toys to enhance technological skills.