Did your child forward a holiday wish list to your phone?
Sending links to coveted Christmas gifts is coming naturally to the current generation of digi-kids. And marketers are responding.
Holiday ad budgets are being spent on Snapchat, YouTube Kids and other mobile apps targeted to kids. Many of the ads are personalized with customized messages.
The shift to digital ads makes sense: nearly half of 10-12 year olds have their own smartphones.