Linking to wish lists

Did your child forward a holiday wish list to your phone?

Sending links to coveted Christmas gifts is coming naturally to the current generation of digi-kids. And marketers are responding.

Holiday ad budgets are being spent on Snapchat, YouTube Kids and other mobile apps targeted to kids. Many of the ads are personalized with customized messages.

The shift to digital ads makes sense: nearly half of 10-12 year olds have their own smartphones.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s