Frictionless shopping

Have you noticed how brick and mortar retailers are paying attention to our shopping pain points?

A few days ago, the clerk at Target noticed a line forming and immediately opened another register, even though that cashier only served a single customer.

Tech experts are working on the next generation of QR scanning, but that might not be around long: in some locations, customers don’t even scan a QR code.

Other retailers are experimenting with various forms of cashierless shopping.

I’m eager to see how today’s marketing experts solve a problem I often faced: when I managed to fit our three preschoolers in a cart, there wasn’t room for groceries!

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