Fringe has become mainstream when moms shop for milk in the dairy department.
What began quietly as campaigns against animal cruelty or for environmental-friendly concerns has become a strong voice in the clean eating movement.
Of course, some “milks” are actually water blends. But look at the choices: rice milk, cashew milk, hemp milk, oat milk, soy milk, coconut milk, almond milk and the list goes on and on and ….
Are kids growing up in the post-milk decade?