Toy preview

It’s almost Christmas, at least in the toy world. For many years, I attended the annual International Toy Fair in NYC, where trends emerge that will land under your Christmas tree. Here’s a sneak peek at popular toy themes:

creative play, ie. sand, goop, dough, clay; basically, any open-ended mixture that’s a bit messy

food fun, with more emphasis on smells and scents (Remember scratch and sniff stickers?)

unboxing, which debuted several years ago, becomes more intimately part of your child’s play

STEM/STEAM (science, technology, engineering, math plus the arts for STEAM)

licensing driven by The Lion King, Aladdin, Toy Story 4, Avengers and Star Wars


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