Realness

Swimsuit season is a good time to judge whether or not the Dove campaign has made a healthy shift in our cultural definition of physical attractiveness.

The commercials, which launched years ago, focused on “real beauty.” Since then, females with “real bodies” have appeared more regularly in advertisements from many companies.

But has the definition of physical attractiveness become so inclusive that girls who are growing up today feel comfortable at the pool this summer?

Or is the authenticity message still not “real” enough?

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