Category Archives: dads

Gender differences?

Do dads set more limits for their sons than daughters? Are dads more emotionally sensitive to their daughters?

Researchers will ask these and other questions related to dads and their children’s gender as the daily interactions of dads increase.

Perhaps we’ll finally have data to support or refute the assumptions that dads rough house more often with their sons and sing good night songs more often to their daughters.


An End to Helicoptering?

Exposure to technology isn’t merely making kids smarter.

New research says tech nudges children toward independence. Becoming self-sufficient with gadgets is a step in the right direction.

Because we live in uncertain times, parents are also encouraging their children to learn through life experiences. Some parents still hover, but an increasing number believe experiences should include exposure to controlled risk taking.

Could that signal an end to helicopter parenting?

The IoT comes home

The Internet of Things (IoT) is coming to a home near yours. Perhaps your home.

In their continuing search for efficiency, moms and dads are becoming some of the earliest adopters of smart technology. And once the newest tech gadget is applauded on a mom network, those good words spread quickly on social media.

Time is currency, and no one knows that better than busy parents.


We’ve moved into the second-biggest retail season of the year: back to school. (BTS)

The two key factors in purchase decisions are students’ desire to look “cool” and discounts.

What started last year has really geared up now: location-based messages so deals pop up when you’re in the store – sometimes in a specific section of the store – in real-time.

Saving money is a big deal considering the average household spends more than $600 on back to school. But don’t let dad shop: he’ll spend 37% more than mom.

Unlocking parenting mysteries

Next-gen dads continue to surprise and delight.

Recent data indicates that more millennial dads than moms watch parenting videos on YouTube.

Of course, online is only one and many sources of information for multi-platform millennials, but it’s still a positive that moms and dads want to learn how to effectively parent.

Life ready?

The uncertain and unstable times are hitting parents at the core.

In some previous generations, putting up a protective wall was the smart approach to keeping children safe. Now, there appears to be a shift toward exposing kids to more situations. Some moms and dad hope their kids learn to think fast and handle issues, simply because so much is spinning out of control.

The challenge is to find that zone between keeping a child safe and fostering independence.

Dad plays Barbie, too

Dad-engagement in children’s play started to break through in a big way several years ago, but Mattel’s “You Can Be Anything” campaign was still a pleasant surprise.

“Real” dads are shown playing Barbie with their “real” daughters.
You might have seen the ads: scenarios show dads actively involved in make-believe play.

What a healthy reflection of the positive changes reflected among today’s Next Gen dads.