Category Archives: moms

Ads with personality

Have you noticed subtle shifts in advertising to moms?

There are more personal story lines and fewer “perfect image” kids and families. Realness is everywhere – even 30 second clips show a variety of emotions.

It will be interesting to see if these shifts are noticeable in Super Bowl ads.


Too much mom drama

Moms are passionate, and that’s good. We bring a lot of emotional energy to our parenting.

But everyday dramas can reveal a resurgence of the old issues like SAHD (stay-at-home) vs. employed; “poor me” syndrome; dad as the inept babysitter, etc.

Quite honestly, I thought those ancient stereotypes were buried long ago. No one benefits when they bubble up.

Resolutions or goals?

It’s resolution-making weekend, but not for moms. They are too smart.

Research shows moms set specific, achievable goals for the new year, instead of resolutions that can be easily broken.

And that’s a good note on which to end the year.

Perfect mom?

An image of the “perfect mom” has plagued generations of moms.
Unfortunately, that’s still true, even though a majority of moms believe achieving that ideal is impossible.

In recent research, 9 out of 10 moms feel pressured to be “perfect.”

And how is perfection defined?

The perfect mom always puts her family first and is a good role model.

That’s a nice goal to target, but we need to view ourselves through the lens of real life.

An End to Helicoptering?

Exposure to technology isn’t merely making kids smarter.

New research says tech nudges children toward independence. Becoming self-sufficient with gadgets is a step in the right direction.

Because we live in uncertain times, parents are also encouraging their children to learn through life experiences. Some parents still hover, but an increasing number believe experiences should include exposure to controlled risk taking.

Could that signal an end to helicopter parenting?

The IoT comes home

The Internet of Things (IoT) is coming to a home near yours. Perhaps your home.

In their continuing search for efficiency, moms and dads are becoming some of the earliest adopters of smart technology. And once the newest tech gadget is applauded on a mom network, those good words spread quickly on social media.

Time is currency, and no one knows that better than busy parents.

Peak time for frugal moms

The back-to-school shopping season is a favorite for price-conscious moms.

These frugal shoppers buy crayons and other school supplies in bulk. They’re ready to fill backpacks next month and holiday stockings in December. Colored pencils and erasers make great party favors year round.

Smart shoppers who maximize the deals available now, feel less pressure when Black Friday and Cyber Monday roll around.