Category Archives: moms

Nostalgic deep dives

A growing number of parents are searching for a sense of continuity.

The newest reflection of the trend to look backwards goes beyond watching favorite, long ago kids TV shows on You Tube or celebrating friendship anniversaries via Facebook.

What really helps parents feel like a kid again? Pumping on a swing, scrambling up a jungle gym and skipping stones in a park lake.

Enter: playgrounds for adults. After all, who wouldn’t enjoy a bit of wholesome fun today?

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Tech at every step

Parents have been quick to embrace the multiple forms of digital tech, designed to accompany moms and dads through every stage of their journey.

From fertility tracking before conception to prenatal communication devices in pregnancy to apps that connect new moms, tech is a click away.

Robots and personal assistants are the latest digital additions. Designed to help parents supervise children from adjacent rooms to answering parenting questions, data delivery is increasingly personalized. However, privacy is the issue that looms like a dark shadow.

Smart speakers, smart families

Moms and dads are using voice-activated speakers to help them parent.

Researchers say parents use smart speakers to make lists, manage the family calendar, check sports scores and search for information about local sites.

But smart speakers also fit into the daily routine for kids: they like listening to music and asking to hear jokes.

Sounds like kids already see the benefits of a digital assistant!

Kidult playgrounds?

This spring, I’ve seen more parents sliding and climbing at playgrounds than ever before.

Some of that is due to dads who really enjoy fatherhood and want everyone to know it, which is fine.

But there’s true delight on the faces of parents as they squeeze through slide tunnels and pump sky-high on swings.

I’m convinced some moms and dads are trying to recapture the fun of childhood.

Alone no more

Social media has effectively reduced the feeling of isolation that was previously common among new moms.

These new parents use apps and social networking platforms to seek potential playdates, set up in-person meetups and locate other moms with mutual interests.

Researchers say only 18% of moms think it’s easy to have successful friendships while mothering, but social media certainly
makes it easier.

Let’s play

Research shows the average preschooler laughs about 300 times each day; adults laugh 12-17 times daily.

Those sad statistics, alone, offer an excuse to build play into our day.

Although fidgets never caught on as executive desk toys, we can thank our kids for giving us excuses to play. Any parent who asks their child, “Can I play, too?” will be welcomed with a smile.

Ads with personality

Have you noticed subtle shifts in advertising to moms?

There are more personal story lines and fewer “perfect image” kids and families. Realness is everywhere – even 30 second clips show a variety of emotions.

It will be interesting to see if these shifts are noticeable in Super Bowl ads.