Category Archives: moms

Perfect mom?

An image of the “perfect mom” has plagued generations of moms.
Unfortunately, that’s still true, even though a majority of moms believe achieving that ideal is impossible.

In recent research, 9 out of 10 moms feel pressured to be “perfect.”

And how is perfection defined?

The perfect mom always puts her family first and is a good role model.

That’s a nice goal to target, but we need to view ourselves through the lens of real life.


An End to Helicoptering?

Exposure to technology isn’t merely making kids smarter.

New research says tech nudges children toward independence. Becoming self-sufficient with gadgets is a step in the right direction.

Because we live in uncertain times, parents are also encouraging their children to learn through life experiences. Some parents still hover, but an increasing number believe experiences should include exposure to controlled risk taking.

Could that signal an end to helicopter parenting?

The IoT comes home

The Internet of Things (IoT) is coming to a home near yours. Perhaps your home.

In their continuing search for efficiency, moms and dads are becoming some of the earliest adopters of smart technology. And once the newest tech gadget is applauded on a mom network, those good words spread quickly on social media.

Time is currency, and no one knows that better than busy parents.

Peak time for frugal moms

The back-to-school shopping season is a favorite for price-conscious moms.

These frugal shoppers buy crayons and other school supplies in bulk. They’re ready to fill backpacks next month and holiday stockings in December. Colored pencils and erasers make great party favors year round.

Smart shoppers who maximize the deals available now, feel less pressure when Black Friday and Cyber Monday roll around.


We’ve moved into the second-biggest retail season of the year: back to school. (BTS)

The two key factors in purchase decisions are students’ desire to look “cool” and discounts.

What started last year has really geared up now: location-based messages so deals pop up when you’re in the store – sometimes in a specific section of the store – in real-time.

Saving money is a big deal considering the average household spends more than $600 on back to school. But don’t let dad shop: he’ll spend 37% more than mom.

Reshopper moms

The summer garage sale season has never been more spectacular.

As more moms adopt repurposing and simplification as lifestyle elements, the resale economy is alive and well on suburban driveways.

Mommy Brain

If you’re a new mom, blame the brain for the mental fog. It’s not your imagination; Mommy Brain is real.

But hang on, because you’ll end up in a good place.

Researchers have shown that connections thicken in the brain after delivery. As a result, you might feel smarter and concentrate more intently.

So celebrate. Your brain is growing.