Binge effect downaging

The teen trend of hunting for binge-worthy TV is aging down to tweens.

Entertainment execs have used serialized storytelling to fuel the summertime activity. Longer stories result in deeper engagement by viewers.

And of course, digital tech means those screens go everywhere.

Peak time for frugal moms

The back-to-school shopping season is a favorite for price-conscious moms.

These frugal shoppers buy crayons and other school supplies in bulk. They’re ready to fill backpacks next month and holiday stockings in December. Colored pencils and erasers make great party favors year round.

Smart shoppers who maximize the deals available now, feel less pressure when Black Friday and Cyber Monday roll around.


We’ve moved into the second-biggest retail season of the year: back to school. (BTS)

The two key factors in purchase decisions are students’ desire to look “cool” and discounts.

What started last year has really geared up now: location-based messages so deals pop up when you’re in the store – sometimes in a specific section of the store – in real-time.

Saving money is a big deal considering the average household spends more than $600 on back to school. But don’t let dad shop: he’ll spend 37% more than mom.

Bored yet?

Has boredom hit your house?

Kids who complain “It’s boring” or “I’m bored” have a wonderful opportunity to read a book, climb a tree, ride a bike or help you clean out a closet. Really!

Can your child – all by himself – find something meaningful to do with a free hour or afternoon?

Help your child unplug by watching him initiate a project, come up with a neat idea or help someone.

These summer days aren’t boring if we support children to become more self-reliant and to think independently.


Invite your screen-addicted child to quit binge watching and return to the physical world: check out a board game from the library.

Home based activities and entertainment continue to reflect the shift toward nostalgia. Having fun at home, which has been trending for a number of years, continues this summer.

Game-based learning

If your kids are spending the summer gaming, take a tip from your child’s classroom teacher: suggest game-based learning.

Game developers have learned how to weave a fictional story-line underneath facts. Although some content takes liberties with history or other facts, gaming can expose kids to people and places they’d never discover on their own.

After playing, perhaps they’ll even want to dig deeper about Ancient Rome or the Pony Express!

Together in a tent?

“Family camp” is trending this summer, but it’s not only happening in RVs.

More often this summer than in previous years, camps have designated specific weeks for families.

Some programs schedule two-week blocks, where children come for a traditional kids camp followed by a week when they are joined by their family.

Other camps simply set aside time for families. Campers create their own schedules, which allows for days together and apart, with maximum flexibility.

The family camp concept sounds like a welcome opportunity to substitute swimming for screens!