Fail to come up a winner?

With the coming of the Winter Olympics, we’re sure to see more ad campaigns that celebrate failing, instead of winning.

It’s a theme that was picked up last year by numerous brands as they began to target Gen Z (Sorry, Millennials.) If you skip the ads, many of the stories could be helpful and encouraging to kids in sports.

Advertisements

STEM, STREAM and STEAM

The importance of STEM (science, technology, engineering, math) and STREAM (science, technology, robotics, engineering, math) have been well documented.

That message has gone home with students: statistics show that fewer than one in ten parents want their child to excel in the arts. And yet STEAM (science, technology, engineering, the arts, math) is suddenly being viewed more favorably than in the recent past.

Even coding supporters recognize that applying creativity and imagination are essential if future generations are going to resolve the weighty problems we are leaving behind for the next generation.

Ads with personality

Have you noticed subtle shifts in advertising to moms?

There are more personal story lines and fewer “perfect image” kids and families. Realness is everywhere – even 30 second clips show a variety of emotions.

It will be interesting to see if these shifts are noticeable in Super Bowl ads.

Cookie dough snitches

Cupcake shops be gone. Enter, cookie dough cafes.

Although children are known for snatching unbaked cookie dough, cookie dough cafes are removing the need for sneakiness. Safe-to-eat cookie dough has the nostalgic appeal of Saturday afternoons in the kitchen with mom.

Raw cookie dough ingredients include special eggs and flour which make it safe to eat without baking. Flavors, served in a cup or cone, include favorites like chocolate chip, red velvet, brownie batter, s’mores and fluffernutter.

Hungry, yet?

Shareables

Rent a castle for a night. Let your dog stay in a real home, instead of a kennel, while you travel. Borrow a neighbor’s car for the morning. These are all shareables.

Using something as needed, rather than actually owning it, offers real-time examples of thoughtful choices.

I wonder how the sharing economy will impact today’s kids, who grow up in a shareable world of Airbnb, DogVacay and RelayRides.

Video game addiction

An old problem has a new label: the World Health organization (WHO) is recognizing video game addiction as an official mental health condition.

Video game addiction is basically playing games for an unhealthy length of time, resulting in the feeling that you can’t stop.

The American Psychiatric Association (APA) describes internet gaming disorder as similar to a gambling addiction.

However video game addiction is described or defined, prevention is best, especially for our kids.

Relax your brain

After coloring books for adults, can bedtime stories for adults be far behind?

Evidently not, as it’s now emerging as a trend under the wellness umbrella.

Natural sleep aids, including peace-filled playlists and white noise machines, have been around forever. But stories for sleep-deprived moms and dads might be on the horizon. Just watch…